Leading Online Clothing Retailer for 20+ Years
Exton, PA
In 1999, after purchasing a Harley Davison American made motorcycle, I realized the Harley branded jackets were made overseas. A relative mentioned his motorcycle jacket was made in USA – Schott NYC Perfecto. Their Perfecto Brand was ‘legendary’ – a coveted biker jacket worn by celebrities and musicians. I decided to contact Schott to become an online retailer, however the internet was still in its infancy and Schott corporate did not believe in the concept – even though they had several brick-and-mortar retailers with websites. After directly contacting their local commissioned salesperson, in late 2000 I was able to open an account with $1100 in merchandise. Within two years we became their top e-commerce retailer. After recognizing the business opportunity, Schott decided to create their own retail website to directly compete with Legendary USA. In 2002, we created our own Legendary USA private label, specializing in certified Made in USA apparel. We collaborated with domestic factories (Schott, Excelled, Cooper, Cockpit, Hillside, etc.) and developed leather motorcycle apparel and military jackets. The Legendary USA website core customers were patriotic military veterans, as well as the traditional Harley Davison enthusiast, looking for Made in USA apparel that was not emblazoned with Harley logos everywhere. We decided to highlight horsehide jackets which was a popular leather in the 40’s and 50’s. We were able to collaborate with Schott and re-create classic leather motorcycle jacket designs from Buco, Trojan, Hercules and Beck. Our Legendary Black Stallion became our most popular jacket at the time, along with the Trojan Horse, Black Horse, Iron Horse, Thoroughbred, Dominator as well as the Beck 333 and 680 jackets. We own the USPTO trademark rights to the nostalgic name Beck, a popular retro brand with roots dating back to 1928 when they collaborated with Schott to build the first motorcycle jacket. We have collaborated with Schott once again on releasing horsehide motorcycle jackets and vests with the Beck label (Northeaster / Flying Togs / Beck). https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4808:go73zq.8.4 In 2005, after seeing an interest in our military jacket line, we launched AceJackets.com as an additional website focusing on militaria. Website was merged with Legendary USA website in early 2021 due to inventory synchronization issues with previous webhost. https://www.acejackets.com/ We have outfitted celebrities such as country music star Toby Keith as well as others. We have also worked with CBS Studios on episodes of Blue Bloods, etc. We are proud to be the official supplier to the US Navy Blue Angels Flight Demonstration team with our Legendary Hellcat G-1 Flight Jacket since 2010. https://www.blueangels.navy.mil/ We are currently the official leather vest supplier for the Blue Knights Law Enforcement Motorcycle Club since 2007 – the largest law enforcement motorcycle club with over 19,000 members worldwide. https://www.blueknights.org/ We own over 70 website domains for protective and competitive purposes.
$550,000
