Waters Edge Winery Franchise

Detailed Information

Capital Required
$269,674 - $769,760

Liquid Capital
$90,000

Net Worth
$250,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$50,000

CEO Name
Ken Lineberger

Company Owned Units
1

Existing Units
21

Capital Required $269,674 - $769,760

Liquid Capital $90,000

Net Worth $250,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $50,000

CEO Name Ken Lineberger

Company Owned Units 1

Existing Units 21

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Overview

Waters Edge Wineries® is an urban winery system that brings the very best of wine culture to communities across the country. Combining elements of the traditional winemaking experience with the emerging wine bar concept, Waters Edge creates a diverse selection of wines and offers guests an opportunity to engage intimately with a historically exclusive lifestyle. As it seeks to bring the winery experience to the people, Waters Edge Wineries® presents an innovative, versatile concept that treats guests to quality wines, a relaxing atmosphere, and a cultural experience like no other. Our franchise helps people start up complete wineries in a retail space that ranges from 2,500 – 4,000 square feet. Each winery offers exclusive wines with many popular varietals, Bistro-style appetizers & desserts, custom labeling and more. There is no need for a massive restaurant build-out. The difference between a Waters Edge Winery and a traditional winery is that we do not grow or crush the grapes – we outsource those functions to a global network of vineyards and growers. This lowers the cost of ownership, and removes the biggest risk associated with most wineries. Actual wine production is done onsite. A Waters Edge Winery® makes several wines that are exclusive to our winery locations. We make many of the popular varietals, including Merlots, Cabs and Chardonnays. We also make some harder-to-find wines such as Barolos, Gewurztraminers, Pinotages, Petit Verdot and Ports. We source grapes globally that will allow you to make over 50 different kinds of wine using grapes from the best grape growing regions in the world. Places such as California, Italy, France, New Zealand, Chile and Germany.

Why Choose Us?

  • The business will be unique in the community. There is very little to no direct competition in the markets we operate in.
  • Consumers love our model. People will flock to the business when it opens and enjoy coming back.
  • The model features a light bistro menu, increasing sales and traffic. We are not a restaurant, nor do we want to be one. The focus is the wine. Menu categories include paninis, flatbreads, charcuterie boards, salads and desserts.
  • We offer our guests the ability to put a custom label on a bottle of wine. This is great for birthdays, anniversaries, holidays, weddings, or just about any occasion.
  • Our wineries offer private event space for groups from 4 – 40 in most locations. This is great of bridal showers, birthday parties, professional meetings or other groups looking for a unique and classy space to hold their special event.
  • Waters Edge has multiple revenue streams. We feature a subscription wine club that will create a dedicated group of guests who enjoy the wines. Nearly everyone picks up their wine, so there’s no shipping involved. Our POS system automatically charges guests’ credit cards each month, creating guaranteed cash flow.
  • Because our wineries are both the manufacturer and the retailer, our owners keep the margins on the wine that’s normally lost in a traditional distribution system. Our owners usually see high gross margins on the wine they sell.
  • There is very little wholesale business, so no need to compete for limited shelf space or menu space at other wine retailers. The wine our wineries produced is sold exclusively in our wineries.
  • SBA Approved

Ideal Candidate

Ideal Candidate: We find that our successful owners are outgoing and really enjoy being around people. They are passionate about wine, but not snobby about it. They want others to learn to enjoy wine. Often they come from a white-collar background in corporate America. They aren't ready to retire, but want a fun business they'll enjoy. Sales and/or marketing experience are a plus in this business. They need to realize that it is retail, which can mean long hours on their feet and interacting with people. It's not about sitting in an office or isolating yourself. Our owners love to introduce people to the wine they create and market their business in their community.

History

In 2004, Ken and Angela Lineberger founded our original winery in Rancho Cucamonga under the name “The Wine Tailor” as an urban winery. The historical site was located in California’s oldest commercial winery, built in 1839. The business evolved from being an award-winning winery to being a winery during the day, and a wine bar in the evening. We expanded the business by appealing to a wider audience by creating a more flexible model. We also added weekend entertainment and paired our wines with light food and appetizers. In 2012, Waters Edge Wineries was created to focus on a single brand name. Our philosophy is focused on helping people learn about the amazing world of wine and remove the barriers that keep people from enjoying wine on a regular basis. Ken is the President of Waters Edge Wineries and is personally involved in each new location to help ensure our success as we grow.

Training And Support

We use a multi-layered approach. We start our new owners with a set of materials including our training and operations manual as well as some books for knowledge. About 12 weeks before they’ll be ready to open, we start our online training. We conduct 8 sessions that are about 90 minutes each. These sessions will provide them with knowledge in 3 key areas: Wine knowledge – they’ll know quite a lot about wine from around the world and be able to confidently have a conversation with other wine aficionados, from novices to sommeliers. Wine making basics – they’ll have a good idea of the process to make wine. Business operations knowledge – they’ll understand what drives the profitability of our model and how to manage it successfully. After they complete the online training, we have them come to California for hands-on training. They’ll actually make wine and also experience live tasting and pairing classes. Finally, our winemaker will travel to their location to set up their tanks and train them on making wine at their location. We also provide full support during their opening and have a complete process for getting them from the first day to the day they open their doors. Its very comprehensive.

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Detailed Information

Capital Required
$269,674 - $769,760

Liquid Capital
$90,000

Net Worth
$250,000

Financing Assistance
No Financing Available

Training and Support
Available

Initial Franchise Fee
$50,000

CEO Name
Ken Lineberger

Company Owned Units
1

Existing Units
21

Capital Required $269,674 - $769,760

Liquid Capital $90,000

Net Worth $250,000

Financing No Financing Available

Training & Support Available

Initial Franchise Fee $50,000

CEO Name Ken Lineberger

Company Owned Units 1

Existing Units 21

 

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