Orangetheory Fitness Franchise

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Detailed Information

Capital Required
$488,405 - $994,360

Liquid Capital

Financing Assistance
Available Via Third Party

Training and Support

Initial Franchise Fee

CEO Name
David Long

Existing Units



Orangetheory is a fitness studio franchise that has developed a unique approach to fitness, which intends to boost metabolism and ensure continued fitness improvement. It's high-tech approach to fitness training includes using equipment with biometric sensors to track vital markers such as heart rate and ensure top performance.

Fitness classes are appropriate both for beginners and experienced gym-goers, as each person receives a personalized approach. An important component of the brand is its marketing to busy people with its 60-minute workout. Orangetheory's classes are based on high intensity interval training, combining cardiovascular and strength exercises.

Why Choose Us?

Orangetheory prides itself on being the fastest-growing fitness franchise in the world. With an increasing number of the population becoming more conscious of the important of health and fitness, Orangetheory meets a widespread need. Its focus on innovation and tech, including mobile apps, makes it attractive to a large portion of the population.

The brand distinguishes itself from other fitness programs and gyms by emphasizing its science-based, ultra-effective workouts. Its 60-minute program is designed to allow busy people to fit in a complete and effective workout with lasting health benefits.

It also focuses on optimizing technology to help its clients maximize fitness. This includes its in-house production of the OTbeat Burn heart rate monitor, which tracks in-studio workouts and connects with studio machines, while also tracking outside activity. Orangetheory has also developed its own mobile app to help track fitness, plan workouts and assess performance.

Orangetheory's target demographic includes dedicated fitness enthusiasts who want to optimize performance metrics. It also includes beginners who are getting more serious about their health. The use of tech-based data lets everyone have a personalized experience along with the benefits of a group setting. Orangetheory studios also adapt workouts based on health conditions and other issues.

Ideal Candidate

Orangetheory estimates the total investment range at $488,405 - $994,360. In addition to a franchise fee of $49,500 ($42,500 for additional units), owners will need to purchase equipment, branded merchandise, software and other products. Cost will also depend on the location of the studio and the amount of work necessary to bring it to the franchisor's standards. In addition to having the required funds, prospective owners should be enthusiastic about fitness and helping people get healthy.


Orangetheory was founded in 2009 in Boca Raton, Florida. One of its founders, Ellen Latham, has an extensive background in the study of exercise physiology. She developed a strong reputation as a fitness expert before designing the workout that would eventually become the basis for Orangetheory's system.

Orangetheory continues to experience rapid growth, opening locations throughout the world. It also continues to develop and improve cutting-edge fitness technology. While it previously purchased heart rate monitors and other equipment from vendors, it has now moved to producing its own.

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