Haagen-Dazs Franchise

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Detailed Information

Capital Required
$164,158 - $542,408

Liquid Capital

Net Worth

Financing Assistance
Available Via Third Party

Training and Support

Initial Franchise Fee

Existing Units



Haagen-Dazs sells fresh and flavorful ice cream in shops and stores around the world. Its shops generally come in three styles: enclosed malls/lifestyle centers, street locations and kiosks. In these locations, customers can enjoy varied treats such as the three-scoop sundae the Dazzler, various ice cream flavors in cups and cones, sorbet, sundaes, malts, shakes, smoothies, frappes and cakes, among others. Some of the products cater to specific audiences, for example, non-dairy, no GMO or gluten-free.

The strawberry ice cream in particular is a fan favorite. In fact, it took founder Reuben Mattus six years to source just the right berries. Customers enjoy this ice cream in part because they can eat big chunks of real strawberries right in their ice cream.

Why Choose Us?

Haggen-Dazs has an excellent reputation and is known internationally for high-quality ice cream. Customers are exposed to many appealing varieties in grocery shop aisles, which may make them more likely to go into a shop and try the offerings there. In fact, the Haggen-Dazs website gives three main reasons to invest in a franchise: the world’s best ice cream, international brand recognition and a high rate of success.

There’s a tremendous amount of franchise support available. Online tools include educational modules, social networking and a centralized data and sales reporting system. General support includes national and regional meetings, controls on inventory and labor, sales building support and a product mix and food cost analysis. National marketing, recipe development and product-specific promotions also get shoppers into franchise locations, and that translates to more sales. In addition, Haagen-Dazs offers Haagen-Dazs University, a nine-day training program in Minneapolis, and other programs.

Ideal Candidate

The ideal owner of a Haggen-Dazs franchise would have a passion in areas such as ice cream, saving honeybees and reducing the use of GMOs. This person would also have experience in the unique nature of the ice cream business, for example, the seasonality and how inflation and labor costs may have direct and indirect effects on other areas of the business.

Haggen-Dazs allows for ownership of multiple franchises, so if your ultimate aim is to have several locations, this could be a good company to go with. Ideal candidates should also be comfortable with not having non-exclusive territories.


In 1960, Reuben Mattus entered the ice cream scene with three classic flavors: chocolate, vanilla and coffee. He focused on using only high-end ingredients, and the resulting ice cream was rich and delicious. Strawberry ice cream was added to the lineup six years later when Mattus found the right type of berries. In 1976, the first shop opened in Brooklyn Heights, New York, courtesy of Mattus’s daughter, Doris. In 1983, Haggen-Dazs began franchising, and in subsequent years, it launched bars in various flavors as well as frozen yogurt, sorbet and other products.

Customers can find Haggen-Dazs shops all over the world in 54 countries. Haggen-Dazs truly is an international brand despite having U.S. roots and a name that sounds Danish, German or Swedish. Mattus wanted to give his products a name that spoke to the history and craftsmanship of the old world, and the name certainly proved captivating.

Corporate ownership of Haagen-Dazs has changed hands over the years, from Pillsbury to General Mills to, currently, Nestle Dreyer’s. In 2016, Haggen-Dazs began removing GMO ingredients from its flavors, and one of its main causes is keeping honeybees alive and healthy because of bees’ importance to ice cream.

Training And Support

Training opportunities include online training modules, Haagen-Dazs University and many others.

This web page is not endorsed by or affiliated with any franchisor. Product and company names are trademarks of their owners and are used for referential purposes only.

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