Diesel Barbershop
The first Diesel Barbershop opened in 2011 in San Antonio, TX. It’s the modern-day version of the vintage corner barbershop, and appeals to what today’s customers want in a haircut experience: part barbershop, part old-school record store, and part arcade.
In short, a barbershop with high quality haircuts, shaves, beard trims and shoulder massages. All done while having a beverage.
Who is Diesel’s target audience? Diesel customers are male, 17 to 65 years old. Diesel also cuts boys hair.
Diesel customers are looking for a place where they can relax, maybe drink a beer, while getting their haircut & a shave. Free from the drama that sometimes comes with beauty salons or the cheap, quick cut hair-care chains. They are also looking for a more masculine atmosphere where they’re free to talk sports or whatever their interests are with their barber or other customers. In fact, customers sometimes will linger after their hair cut to finish their beer or try to set the high score on Donkey Kong.
Diesel is Fueled by Its Fantastic Item 19! The Item 19 in our FDD shows a Net Income of over $75,000 for the 1st calendar year and well over $140,000 for a mature shop. Diesel's Item 19 shows 1st, 2nd, 3rd, 4th and 5th calendar year net incomes. The average ticket per customer is $33.72. Diesel is a full-service barbershop that effectively promotes and sells products and merchandise. Area Representative (Master) Franchisees available.
Other Points of Interest
- Single and multi-shop franchise offerings
- Area Representative territories
- Area Representative helps find Franchisees, supports Franchisees and shares in Franchisee Fees and Royalties
- Semi-absentee business model for the owner (part-time)
- Average Total single shop investment is $275K – $320K (includes working capital)
- Very recession resistant customer
- Average ticket is more than double of a value oriented haircut chain
