COVID-19 Resources

Businesses Thriving During COVID-19 and Positioned for Growth as New Markets Emerge

6 minute read

Businesses Thriving During COVID-19 and Positioned for Growth as New Markets Emerge

On a background of pastel blue and pink cut diagonally, a several wooden blocks are placed along the diagonal line separating the two colors. The blocks have arrows facing upwards. Image meant to depict the upwards trend essential businesses are experiencing during this pandemic.

Brenda Krauss is a Senior Online Marketing Specialist for BizBuySell.com, BizQuest.com and FindaFranchise.com.

The COVID-19 pandemic has rippled through the U.S. economy, with many non-essential businesses shut down. Yet, some businesses, those we rely on most, are still going strong, and many are thriving.

The market has been disrupted and many businesses are uniquely positioned. With stay-at-home lifestyles and heightened safety precautions, consumer behavior has changed, leading to new opportunities.



If you’re looking for a solid business to buy, a recession-proof staple that shows future earning potential in a post-COVID-19 market, consider buying one of the following businesses:

Grocery Stores, Liquor Stores and Essential Retailers

Since COVID-19, millions of stay-at-home Americans have been stocking up on groceries, liquor, pet food and other essential items. Home delivery service has skyrocketed and retailers are responding by hiring additional labor, partnering with delivery service providers, and investing in online ordering systems. Demand for home delivery is expected to continue as more consumers shift to this new way of shopping.

Medical and Healthcare Businesses

Everyone relies on some sort of medical or healthcare service, whether to treat an illness, fill a prescription or order medical supplies. Since COVID-19, there’s been a surge in demand for medical supplies, pharmaceuticals, online doctor visits, and other medical services. Moreover, with people living longer and our population aging, there will be an increased demand for medical products and healthcare services, including home healthcare and assisted living facilities.

Cleaning Services, Laundry, and Waste Disposal Businesses

Since the COVID-19 pandemic, demand for deep cleaning and sanitation has surged. Cleaning companies have been fast at work wiping down and sanitizing businesses, households and healthcare facilities, trying to prevent the spread of infection. This has gone hand-in-hand with a growing demand for hazardous waste removal and commercial laundry services. Furthermore, OSHA has issued new sanitation guidelines for businesses in the wake of COVID-19, which are expected to continue going forward. As the economy opens up and more businesses resume operations, this expands a new market for deep cleaning and sanitation services.

Locksmiths, Auto Repair and Other Essential Services

Regardless of economic conditions, many services will always be necessary. Whether we’re faced with an electrical outage or pest problem, the issue must be dealt with. These businesses are recession-proof staples that are consistently in demand.

IT Services and Online Support Technology

As our society becomes increasingly digital, we have grown to depend on a wide range of information technology services, including tech support, cyber security, website design and software development. Since COVID-19, there’s been an increased demand for services to support remote working environments, online education and telemedicine. These virtual practices, which are in many ways cost-effective and convenient, are expected to continue into the future.

Warehouse and Logistic Businesses

Storage, distribution and shipping of essential goods and services is vital to the global supply chain. Related services, such as packing, inventory systems and freight equipment are also essential. Since stay-at-home orders were put in place, online ordering has skyrocketed, putting additional pressure on trucking companies and delivery services. Home delivery is expected to remain popular post-COVID-19.

Manufacturing Businesses

Many industries rely on the manufacturing of electronics, building materials, paper products, fuel and other essential goods. It’s no secret that protective masks, ventilators and other equipment, as well as cleaning supplies are in high demand as we fight the spread of COVID-19. Demand has also increased for home office equipment and electronics. Since the US-China trade war, the U.S. has taken measures to become less dependent on foreign goods and increase manufacturing of domestic products.

Food Producers, Distributors and Restaurants that Deliver

Everyone needs to eat, right? A vast number of businesses across the country are responsible for producing food, manufacturing food products and providing food services for both people and animals. While many restaurants have closed their doors to prevent the spread of COVID-19, more are offering delivery and take-out services through delivery apps and social media. Pizza restaurants in particular, have seen business skyrocket.

Financial Service Businesses

We will always need banks and other financial organizations to provide credit, liquidity and depository services to keep businesses afloat, as well as accountants to manage our finances and do our taxes. Plus, insurance companies will always be needed to provide medical, auto and other forms of coverage. These businesses continue to serve customers during both prosperous times and economic downturns. If you have a flair for financial services and enjoy working with people, these businesses could be a solid investment.

Even as many parts of the U.S. economy are unable to operate at full capacity, these essential businesses are humming along as usual, and many are even thriving. The post-COVID-19 world will bring growth opportunities for many of these businesses, and many of them are for sale right now.


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Brenda Krauss is a Senior Online Marketing Specialist for BizBuySell.com, BizQuest.com and FindaFranchise.com.
Brenda regularly writes about small business trends, growth strategies and exit planning, and develops educational materials for entrepreneurship. She has over a decade of experience in marketing and communications for business, commercial real estate and financial services. In addition to writing, Brenda enjoys traveling abroad and exploring the outdoors.