Jeff Back

Broker License # 00463307

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Jeff Back has specialized exclusively in Restaruant Realty since 1985


J. Back & Associates Restaurant Real Estate

How I Sell Restaurants

I am celebrating 35 years specializing exclusively in Restaurant Realty and have closed approximately 400 restaurant transactions. A lot has changed since I started and some basic things have stayed the same. The biggest change is the internet. The internet has become the primary place that people go to when looking for a restaurant. I have a strong presence on the internet. I utilize the services of three large internet sites plus my own web site. I am a preferred member of Biz-Ben and receive preferential placement for my ads and receive multiple featured ads. My ads are "pushed" to their customers according to their search criteria. I don't have to wait for them to find me, I find them. I also advertise on Google Ad Works which helps get additional exposure to my web site. But my biggest advantage as a restaurant broker is that I personally interview every prospect who calls me regarding my listings. I don't rely on just the computer to sell my restaurants. By talking (and listening) to each prospect I learn what they really want or what they should want. Sometimes an ad can't completely covey what it is, and a verbal description is needed. Besides my Newsletter and the "just listed" cards I send out to over 10,000 restaurants I have a data base of clients that goes back to the beginning 29 years ago. My personal contacts in the industry are probably my greatest strength as a restaurant broker. Once the negotiating phase starts, I never give up. I work hard to get the job done and done right. I am proud of the successes I have achieved and look forward to each and every transaction getting done right.

If you are interested in selling your restaurant, I would like to have an opportunity to present my services for your consideration. I offer free evaluations for the opportunity to present my services for your consideration of a listing if you are thinking of selling your restaurant.

Services Offered

Listing and Selling Restaurants, Bars, and Nightclubs in the San Francisco Bay area. Also offer Restaurant Expert Witness testimony



Jeffrey Back Biography

Jeffrey Back has been involved in the restaurant industry for the past 40 + years. In 1985, Mr. Back joined Grubb & Ellis Commercial Real Estate Company as a restaurant real estate specialist, and in 1988, Mr. Back founded J. Back & Associates Restaurant Real Estate, as the Bay Area's first real estate brokerage company to specialize exclusively in restaurant real estate. Mr. Back has handled over 400 restaurant real estate transactions primarily in Northern California. Mr. Back has also been engaged as an expert in the field of restaurant real estate and other related issues approximately 25 times and has given expert witness testimony.

Prior to founding J. Back & Associates, Mr. Back was President of Charlie Brown's Restaurants, a division of Restaurant Associates, Inc., for 5 years. Previous to that, he was responsible for the operating development and rollout of a prototype restaurant financed by Holiday Inns. Mr. Back also held several management positions with Lawry's Restaurants throughout California. Mr. Back graduated with a BSBA degree from the University of Denver where he majored in Hotel & Restaurant Management.

Areas Served

  • Contra Costa County, CA
  • San Mateo County, CA
  • Alameda County, CA
  • Santa Clara County, CA
  • San Francisco County, CA
  • Monterey County, CA
  • Santa Cruz County, CA
  • San Joaquin County, CA
  • Sonoma County, CA
  • Solano County, CA

Licensed In



  • BSBA degree from the University of Denver School of Hotel Management Dean's List Lecturer at the Culinary Institute in Hyde Park New York Past industry board member at the University of San Francisco Hospitality Management department ICSC International Council of Shopping Centers attendee Past President of Charley Brown's Restaurants MUFSO Multi Food Service Operations Conference attendee

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