Urban AgTech (Indoor Smart Garden)

Urbipod Garden
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Established: 2018

Initial Fee: $25,000

Capital Req'd: $2,000,000

Urban AgTech (Indoor Smart Garden)

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Startup Description

Manufacturing and US / Global Distribution Opportunity

GYO Solutions Pty Ltd trading as Urbotanica™ is an Australian Made & Owned company that manufacturers & sells Australia’s #1 Indoor Smart Garden, the UrbiPod™, with a Recurring Monthly Revenue model for its’ consumables with customer support for all growing issues - www.urbotanica.com - ‘The Nespresso for Herbs’.
We are looking for a US investor who understands the indoor market potential given themes:
- urban living - fresh is best - cooking enthusiasts - reduce waste - sustainability

The US investor will see the potential to Build in the US and sell +300,000 UrbiPod units p/a within 3 years, as well as develop new products, with engaged customers regularly ordering consumables [seeds/nutrients & new products] under a D2C model for +$50M in Revenues [which is <40% of Aerogrow results CY2020 before they were acquired by Scotts MiracleGro after reaching an Enterprise Value of $160M].

Attached Documents


Detailed Information

Existing Units:
1
Facilities:
Tooling drawings and molds. IP protection
Competition:
Urban Agriculture market generated revenues of over $210B in 2017 Globally there are less than established 10 Full Service / Community companies, of which Urbotanica is one, and there are currently two established global competitors:- Aerogarden [focus USA]- Click and Grow [focus EUR] Aerogrow during 2020 was the subject of a hostile takeover from Scotts Miracle Gro, a US$3.6B integrated horticulture supplier, with a strategy to increase their urban indoor horticulture division A detailed competitor assessment is available to qualified bidders.
Explanation of Fees and Payments:
Provide $2M to $4M in funding to build the business in the US as well as royalties to GYO of US$7.50 per unit, as well as 2.5% of Gross Consumable Sales Value. Will be given 1st right of refusal to acquire other Global territorial rights as well as the option to acquire Urbotanica or its interest in the US entity on commercially acceptable terms to both parties
Support & Training:
Provide all tooling drawings, assembly instructions, consumable suppliers & specifications, Product roadmap, Product & Market advantages, IP protections; Marketing learnings including B2B and B2C digital and Retail channels over 4 years in Australia
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Startup Listed By:
Michael Harvey

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